Projects & Portfolio
With a robust background in marketing, communications, and design, I have successfully led numerous projects that bolstered brand recognition, streamlined operations, and enhanced communication across various organizations. Specializing in developing and executing comprehensive communication strategies, I have demonstrated expertise in project organization, planning, and the execution of marketing automation initiatives.
My career is marked by strategic enhancements in brand
visibility and fostering compelling communication within and outside organizations
Sparck Technologies' Lead Nurture Program
Start: 2023 End: 2024 Team size: 5 Lead: Margaret Sinclair
Stakeholders: Marketing, Sales, Sr. Executives, Third party software developer
At Sparck Technologies, I led the development of our first email nurture campaign, focused on creating engaging content to drive lead engagement and conversions. I created all of the emails and worked with a third-party vendor to configure Microsoft Dynamics with the functionality we required. Working with the marketing team, I helped design material for each campaign stage, trained the sales team, and was responsible for testing every link and email sequence before we successfully launched the program.
Vanderlande Internal communications
Start: 2019 End: 2022 Team size: 2 Lead: Collaboration
Stakeholders: HR, Senior leadership, employees
When I arrived at Vanderlande in 2018, the company needed internal communications support. I worked with HR and senior leadership to develop a comprehensive communication strategy. Within two years, I designed and implemented a multilevel internal communication strategy. The plan included a monthly newsletter, town halls, a central repository for shared resources, content development for intranet articles, and narrowcasting. By 2022, 60% of the employees were engaging with the newsletter; senior leadership conducted monthly town halls; and the intranet was leveraged for project updates, continuous improvement programs, and training announcements. Once the program became self-sustaining, it increased interdepartmental communication, shared the successes of North American projects with the global organization, increased executive visibility, and created a sense of corporate community.
Vanderlande's flagship
North America's Headquarters
Start: 2020 End: 2022 Team size: 5 Lead: Self
Stakeholders: HR, senior leadership, general contractor, architect, IT, subcontractor
As the leading global provider of automated logistics within the airport, parcel, and warehouse sectors, Vanderlande's North American presence was rapidly growing. Vanderlande added a new 52,612 RSF headquarters to its North American operations to keep up with its fast growth.
In July 2021, I was asked to lead the environmental branding of Vanderlande's new North American headquarters, which was scheduled to open in April 2022. The scope of my responsibilities included, but was not limited to:
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Leading ideation sessions with the architect
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Advising senior leadership on design options
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Coordinating installation schedules with the GC, PM, and architects
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Reviewing and approving design samples
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Writing verbiage for signage
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Gathering site and
employee photos -
Scheduling photo and video shoots of the property
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Approve signage designs and installation
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Determine signage type and placement
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Conduct update meetings with all stakeholders.
In addition to opening the new headquarters, the company was transitioning from 100% remote working (due to the pandemic) to a hybrid work policy. I was engaged by senior management and human resources to develop a campaign that would encourage employees to return to work. I worked with the executive team to design a "return to office" campaign that leveraged the new building as a place to foster community.
My colleagues and I developed a three-month grand opening campaign that included weekly construction updates, employee engagement events, various return-to-office change management projects, community relations communications, and media outreach. During this project, I saw how powerful focused, goal-driven communication could be. Employees took pride in the new building and shared the success with friends and family, increasing Vanderlande's brand value and improving recruitment efforts.
Georgia State University's
transition website
Start: 8/2015 End: 2/2016 Team size: 6 Lead: Kathy Jordan
Stakeholders: IT, PR & Communications, university leadership
Georgia State University and Georgia Perimeter College merged in 2011. As a part of the merger, the separate universities' websites needed to be combined into a single coherent website. During the transition, I worked with public relations & communications, information technology, and consultants to update the universities' consolidated web pages.
Department of driver
services renewal notice
Start: 11/2013 End: 1/2022 Team size: 3 Lead: Aaron Price
Stakeholders: DDS project management, regulatory compliance, IT, field operations
As an employee of DPD, I worked with the Georgia Department of Driver Services to create an automated system to retrieve data from the DDS mainframe securely. The result was an automated data file that would retrieve, extract, and process the license renewal information to be processed for printing and mailing. I processed the postcards weekly using BCC Mail Manager, XMPie, and Adobe InDesign. The cards were designed with variable text fields, layers, and images.
Owner welcome kits from Porsche North America
Start: 2/2014 End: 10/2014 Team size: 3 Lead: Self
Stakeholders: Porsche Customer experience, Public relations, Marketing
Porsche North America provides new owners with customized welcome kits that showcase the unique features of the owner's vehicle. Porsche North America contracted DPD to design, print, fulfill, and ship the welcome kits to their customers. While employed by DPD, I worked with Porsche's marketing and customer experience teams to design welcome kits that would reflect the power and opulence of the Porsche brand. The kit included a pen, card, and booklet. The booklet needed a flexible layout that would allow for changing images and verbiage according to the customer's ownership. Serval fields throughout the book were variable, including images, the customer's name, car model, and specialized features. During my tenure at DPD, we produced approximately 200 welcome kits a week.
